Cultiva case study: SEO, website and AI video ads

The Cultiva work covered a website with SEO content and schema and a set of AI video ads for the holiday season. For a project like this, cost depends on the number of pages and ads, and the proposal defines the scope before work starts. Changes to the number of pieces are the main factor.

A project like Cultiva's fits a local business with a seasonal product or service and a clear area where its customers live. It works well when the owner wants a website and ads that support the same offer. It is less useful for a business that only wants one post with no follow-up.

It depends on the season, the number of pieces and how quickly the materials arrive. Seasonal work has a deadline, so I plan the schedule backward from the holiday date. The proposal sets the timing, and I do not promise a fixed number of days.

I measure the campaign against the goals written in the proposal, such as calls, visits or orders. For the website, I check if the pages match what people search for. Then I adjust the ads and pages based on what the measurements show.

Have the season dates, the products or services you want to promote and your current website if you have one. Photos of your products help, and a short list of what your customers value most saves time. I confirm the remaining details in the first conversation, so you do not need a finished brief.

They are the wrong choice when the product must be shown in person, such as a tasting or a service that needs real people on camera. They also fit poorly when the brand depends on a personal voice that only the owner can record. In those cases, I recommend a different format.

Schema is structured data that labels the business, its services and its pages in a format search engines read easily. For a plant or gardening business, it can make the offer clearer than plain text alone. Schema supports good content but does not replace it, so I write the pages first.